Early November, Fashionista constructed a panel of 5 established designers who were happy to give their advice on the things a fashion entrepreneur should know. Entitled “How to Get Your Fashion Label Off the Ground”, the panel was held at the “How to Make It In Fashion” conference. This diverse group of designers included Baja East designers and co-foundes Scott Studenberg and John Targon, co-founder and CEO of La Ligne Molly Howard and Rachel Roy and Timo Weiland.
Launching your own label can a very daunting prospect, especially in this day and age where founders have the ability to start their company from the comfort of their own bedroom. Technology has allowed our culture to flourish and achieve outstanding things, all from the touch of a button. Making brand awareness and some business-know-how more important than ever if you want to build up your brand yourself. Discover with HausMag the insights that was shared.
Baja East RTW Spring 2017 | Photography courtesy of WWD
Non-design backgrounds can inform your brand:
Their most interesting topic of conversation was the fact that their non-design related backgrounds have helped them thrive within their industries. All the designers on the panel did not come from a design background and has since gained much success. It can be argued that it’s seen traditional to go through the expected proceedings of undergoing a design related degree, which informs your success in the industry thereafter. However, these creatives are living proof that anything is possible if you love what you do. Nonetheless, they all pulled inspiration from their own personal experiences, which is what makes fashion such beautiful form of expression.
Expect to work hard:
Recent topics have questioned the role of ‘creative director’; an aspiration that can be alluring as the idea of fancy cocktails and parties snap into the reality of early mornings, late nights and working on the weekends. For example, Studenberg and Targon held down other jobs for the first year they were working on their brand. “We would work every single weekend and every single night,”(Fashionista, 2016) the pair agreed.
Know your strengths and use them:
The panel of designers informed us that although there are trends whizzing past all the time, try not to get too stressed if you have not caught on the trend, or used it in some way. Utilising your strengths, infusing them to your brand, finding your niche and building on it time and time again, hold much more value and will give your brand longevity. Targon emphasised that keeping this in mind is important.
“Creating a vision and staying true to that vision should be at the core. Everything else will follow.”
John Targon, Fashionista. 2016.
Value your business relationships like friendships:
Investing in the right relationship has the ability to make or break a brand. Maintaining these relationships is also important. Weiland stated, “It’s really important to leverage any sort of relationship, but in an authentic way”. That way they become much more valuable in the long run.
Timo Weiland Spring RTW 2017 | Photography courtesy of Vogue
Overall the event was very insightful, and helped hopeful designers to understand that with hard work, determination, and courage they could make anything happen, whether it be their own brand or simply create their own collection. The possibilities are always endless.
“Be the Designer of your own Destiny.”
Oscar de la Renta.
Weiland. T. Image Available at: available at: http://traveler.marriott.com/new-york-city/checking-in-timo-weiland/ Roy. R. Image Available at: http://coveteur.com/2013/06/07/rachel-roy/ [accessed 17/08]
Weiland. T. Image Available at: available at: http://traveler.marriott.com/new-york-city/checking-in-timo-weiland/
Roy. R. Image Available at: http://coveteur.com/2013/06/07/rachel-roy/ [accessed 17/08]