After the successful debut of the Mademoiselle Privé exhibition at London’s Saatchi Gallery in 2015, Chanel reopens the event in Seoul this time, with a series of multi-sensory installations displaying the house’s legendary work pieces.

Exterior view of  exhibition| Photography Courtesy of Time Out Korea

The exhibition unfolds with a reconstruction of the mirrored staircase setting alongside Gabrielle Chanel’s first fashion boutique, in the seaside town of Deauville on the Normandy Coast. The animation on the wall simulates Gabrielle Chanel, dressing in silk jersey sailor blouses, simple loose jackets and straight skirts with her signature hat, observing the customers in her store.

Interior view of exhibition | Photography by HausMag Team

The brief orientation and history of the boutique leads us to the second room, which showcases sets of sculptures and artworks, symbolising the essential elements and the core spirit of the house.

Interior view of exhibition | Photography Courtesy of  D Museum

Interior view of exhibition | Photography by HausMag Team

The black line, the colour red, the pearl, the wheat and the lucky numbers are all part of Chanel’s codes, symbols and icons created by Gabrielle Chanel and continued by Karl Lagerfeld. They have become emblematic to the house over the years. (Mademoiselle Privé Seoul, 2017)

With an interactive spaceship-like entrance, here comes the sensory room dedicated for the Chanel N°5 fragrance. The golden pipes intertwining with each other create a unique olfactory journey to present the ingredients used behind this enigmatic and sensual scent; each ingredient can be tested individually.

Interior view of exhibition | Photography by HausMag Team

Interior view of exhibition | Photography by HausMag Team

Walking up to the second floor, there is an augmented reality door where visitors can use the Mademoiselle Privé mobile phone application, to view a welcoming video. Following that is a wide-open hall displaying the house haute couture collections in different periods of time. The crafting techniques applied, including the “toile”, the pleating, the “roulotte” (rolled edge), the lace inlay, are all finely shown on each unique piece of savoir-faire and utter the excellence of Chanel haute couture.

Interior view of exhibition | Photography Courtesy of  D Museum

Interior view of exhibition | Photography Courtesy of  D Museum

Further down is a portrait gallery of international celebrities wearing haute couture outfits designed by Karl Lagerfeld and jewels from Gabrielle Chanel’s high jewellery collection. The intricate alchemy between the two designers is what makes the house to be filled with timeless innovation.

Interior view of exhibition | Photography by HausMag Team

Interior view of exhibition | Photography by HausMag Team

Exhibited for the very first time in Seoul, a series of black and white celebrity photos are taken in a classic photo booth. Each celebrity wears the re-editions from the ‘Bijoux de Diamants’ collection, the one and only high jewellery collection created by Gabreielle Chanel in 1932.

Interior view of exhibition | Photography by HausMag Team

“Elegance is being equally beautiful inside and outside” – Gabrielle Chanel

Special thanks to D Museum for press materials.