With London’s graduate shows in full swing, the Chelsea College of Art [part of the prestigious University of Art London] exhibited their final year graphic design communication works at the campus’s Triangle space. Across the year, an impressive seven D&AD New Blood awards were awarded in three different categories covering typography, moving image and retail branding. On top of these incredible achievements their final major projects explore and challenge the contexts and processes within the ever widening discipline of graphic design communication.

Chelsea College of Arts | Triangle Space

The quality of art direction throughout the exhibition was particularly strong. Chelsea student Cloe-Rose Mann presented her independent magazine dedicated to exploring contemporary Vegetarian cuisine and culture in London. Entitled Vegetus, the magazine was filled with beautiful photographs visualising editorial interviews and narratives that made up the main bulk of the piece. “The magazine transpired through my love of editorial print design, a keen interest in food photography, and my passion for Vegetarian cuisine.”

Vegetus | Cloe-Rose Mann

Vegetus | Cloe-Rose Mann

Another talented graduate is Oliver James Jackson, a budding multidisciplinary designer and art director. Featured within the exhibition was Jackson’s retail branding design solutions, a series of art directed images for Finlay & Co and D&AD Monotype: Emotional Hygiene work.

Art directed images for Finlay & Co | Oliver James Jackson

 Emotional Hygiene | Oliver James Jackson

Typography was the focus of the brief, using this design platform to activate the cause created or chosen by the designer. The typeface Akzidenz Grotesk was used throughout the campaign, the same typeface that was used throughout the iconic Geigy medical packaging design era. “Emotional Hygiene aims to inform and educate parents, equipping and empowering them to help their children grow in emotional hygiene, essential to good mental health and well-being.”

 Emotional Hygiene | Oliver James Jackson

Better Together | Kegan Greenfield

Kegan Greenfield was a winner of D&AD New Blood with her Better Together project responding to the brief set by Monotype. Her work consisted of the redesign and revival of Moon type, originally created by William Moon in 1845. The redesign was combined with a custom Latin script to enable the joint learning of children with visual impairment and those with normal eyesight.

Better Together | Kegan Greenfield  

The Pill Problem | Charley Bailey

The Interactive design within the projects were an exciting element of Chelsea’s show, for example, student Charley Bailey not only created ‘The Pill Problem’ print-based campaign but also developed a digital extension of her concept. Inspired by the recent graduate’s personal experience, Girl on the pill is a site that shares information, opinions and experiences on the contraceptive pill.

Girl on the pill | Charley Bailey

The Process Machine | Jien Lee

The Process Machine | Jien Lee

The Process Machine was an interactive installation constructed by Jien Lee. An installation that spawned activities purposely designed to create visual outcomes from chance operations. Each process has digital or analogue input or output with the possibility of limitless outcomes.

 

Written by Amber Weaver

Edited by Christina Wright

References

Featured image: Carter. T. D&AD Dazed brief film still, 2016

Chelsea College of Arts Triangle Space. Available at: http://www.arts.ac.uk/chelsea/business-and-innovation/venue-hire/

Mann. C-R. Final major project, 2016. University of Art London Chelsea College of Art. Available at: https://www.behance.net/gallery/38484777/Vegetus-Magazine

Mann. C-R. Final major project, 2016. University of Art London Chelsea College of Art. Available at: https://www.behance.net/gallery/38484777/Vegetus-Magazine

Greenfield. K. D&AD New Blood, 2016. Available at: http://www.kegangreenfield.com/

Greenfield. K. D&AD New Blood, 2016. Available at: http://www.kegangreenfield.com/

Jackson. O. D&AD New Blood, 2016. Available at: http://oliverjamesjackson.com/

Jackson. O. D&AD New Blood, 2016. Available at: http://oliverjamesjackson.com/