Hailed by many as one of the most promising young designers of the decade, Christopher Kane has been making ripples in the fashion industry since his student days. His graduate collection was a clever and intricate combination of frills, body jewellery and barely-there skirts: harkening back to early Versace and Madonna’s Like A Virgin era. It’s this all-encompassing mixing of new and cult that’s propelled Kane into the spotlight. From winning the L’Oréal Colour Award and Harrods Design Award at his graduate show, to attracting the attention of Donatella Versace; Kane is the bright design prodigy constantly spearheading change and reviving British high fashion.

Christopher Kane Graduate Collection | Christopher and Tammy Kane | Courtesy of Christopher Kane

Establishing his eponymous label in 2006, with his sister Tammy running the financial side of the business; Christopher Kane the brand has grown into it’s reputation of rebranding previously unwanted materials and prints; from neon, to lace, and even plastic tags. However, 7 years down the line of running his own independent label and it was time for Kane to move to the international stage, despite his great success as an emerging brand. Selling 51 percent of his namesake brand to french luxury conglomerate Kering, (previously PPR) was a significant game changing move.

Christopher Kane SS16 Campaign | WWD

Since then, Kane has launched his website and opened his first flagship store in Mayfair, London, last year. The brand’s wholesale channels have had strong growth; distributing across 30 countries and more than 150 wholesale accounts. Following it’s acquiring, Kane has been able to introduce a Pre-Fall Line, as well as footwear and leather goods. Now the next milestone for Christopher Kane is the move to digital.

Christopher Kane Pre-Fall 2016 | Christopher Kane E-Commerce

Premiering his e-commerce site last month, the brand is again expanding to a new chapter. This will open up his business to a different wealth of consumers and enrich the shopping experience. From July 8th 2016, archived items and one-of-a-kind products will be available on the website, as well as new feature pieces on the first Friday of every other month. These will be available for a limited time only, or until stocks last. These small but unique sale opportunities will attract avid fans of the brand to the site and further solidify the brand’s unique DNA. In celebration on this opening, Kane has released a limited edition sweaters from his Fall Winter 2016 collection.

Speaking to Fashion Week Daily, Kane said:

“I’m excited to be launching our first e-commerce site, it will be our global flagship store, and show the entire universe of what we do. Launching our first store in London last year was amazing and now with the e-commerce we can reach such a global audience.”

Christopher Kane is on it’s way to becoming a global luxury label – something that many young designers struggle with. In the coming years, we’ll most likely see many emerging brands following suit. Embracing digitisation is more important than ever.

Written by Sonia Wan

Edited by Christina Wright

References

Business of Fashion (2016) Christopher Kane launches ecommerce[Online] Available at https://www.businessoffashion.com/articles/video/christopher-kane-launches-e-commerce [Accessed 05/06/16]

Fashion Times (2016) Christopher Kane launches ecommerce [Online] Available at http://www.fashiontimes.com/articles/26756/20160623/christopher-kane-launches-e-commerce.htm[Accessed 05/06/16]

Kering (2016) Christopher Kane[Online] Available at http://www.kering.com/en/brands/luxury/christopher-kane Accessed 05/06/16]

Vogue (2016) Autumn Winter 2006 Central Saint Martins [Online] Available at http://www.vogue.co.uk/fashion/autumn-winter-2006/ready-to-wear/central-saint-martins-ma[Accessed 05/06/16]

Vogue (2016) PPR Buys Majority Stake Christopher Kane [Online] Available at http://www.vogue.co.uk/news/2013/01/15/christopher-kane-bought-by-ppr—majority-stake-acquisition[Accessed 05/06/16]

Marie Claire (2016) Christopher Kane Opens London Flagship Store [Online] Available at http://www.marieclaire.co.uk/news/548911/christopher-kane-opens-his-london-flagship-store.html [Accessed 05/06/16]