Found in the trendy East Village of New York City lies Cloak and Dagger – a warm, peculiar store with pineapple print lining it’s walls. With a somewhat 60s and 70s retro vibe, you’ll find an array of brands from well known to emerging, all carefully curated together to omit a cosy vintage feel.

Cloak and Dagger | Photography courtesy of Cloak and Dagger

Cloak and Dagger | Photography courtesy of Cloak and Dagger

“The cutest boutique for the most badass babes!  We love vintage and indie labels inspired by the 60s and 70s.”

– Brooklyn Starnes

Brooklyn Starnes is the creative force behind the boutique store, starting her career as a stylist, but with a background in fashion design. She had graduated with a BFA from the prestigious Pratt Institute in 2003, and has since paved her way through the fashion industry at full speed. Frustrated with not being able to find the kind of shapes and styles of clothing she wanted, Cloak and Dagger was founded as her own label and has since evolved into a boutique. Now a full fledged multi-brand boutique, it boasts over 60 different brands online. Starnes sense of humour lends to the quirky style of the store, saying  customers of Dagger can shop knowing they’ll “have things other people don’t and to have the cutest shit before other people even know about it.” (Starnes, 2016).

Intentionally Blank, available at Cloak and Dagger | Photography courtesy of Intentionally Blank

Cloak and Dagger | Photography Courtesy of Cloak and Dagger

Cloak and Dagger | Photography courtesy of Cloak and Dagger

Citing Wes Anderson and Vincent Gallo’s Buffalo 66 as interior inspiration, the HausMag team can certainly see the links. With it’s non-matching vintage wood furniture, deer head decor, funky wallpaper, and orange toned lights. Set like an installation, Starnes hopes customers of the store feel like “they are in their happy place, transported to a cool girl dollhouse of sorts” (Starnes, 2016).

Hotel Chevalier 2007, Wes Anderson | Photography courtesy of IMDB

Cloak and Dagger | Photography courtesy of Cloak and Dagger

The brands Cloak and Dagger carry online and in store changes often, however currently available are Sessun, L’ecole des Femmes, Stoned Immaculate, Intentionally Blank, Opening Ceremony, Welcome Companions, amongst others. All evoke the effortless “rad girl” aesthetic that Dagger targets. Cloak and Dagger juxtaposes feminine vintage details with tough-school-girl aesthetic, cleverly curating other brand with their own luxury label. Dubbed “Eagle Eye”, Starnes uses her experience in styling for Valentino, Prada, Zac Posen, and more, to inform her choices. Cloak and Dagger was semi-finalist in the the influential Ecco Domani Fashion Foundation Award, foreshadowing a bright future.

Sessun, available at Cloak and Dagger | Photography courtesy of Sessun

Cloak and Dagger | Photography courtesy of Cloak and Dagger

Naturally, a vintage aesthetic is what we do well. I want the store to feel magical and stand out from the rest.”

Brooklyn Starnes

With special thanks to Brooklyn Starnes for her personal comments and press materials.

Visit Cloak and Dagger at 334 E 9th St, New York, NY 10003, United States