There is a reason why blue jeans never get old. For over 100 years now denim has been a fashion favourite for both the consumer public and the high fashion world. Originally used as a durable material to produce clothes for labourers, today’s denim has evolved into a popular style choice for many, providing a platform for endless creativity. Clothes, accessories, shoes, furniture – the material is utilized in all forms in the 21st century, bringing an instant twist of character to any item.

Xander Zhou Menswear Collection

From the runways of S/S and A/W 2016 it became clear that denim and jeans were coming back by storm this year. Patched, printed, feminine, androgynous – are just a few of the denim styles forming the trends for the year.

Stella McCartney | 2016 Collection

Xander Zhou and Stella McCartney featured oversized denim tweaked with light bleach tie-dyes and patchwork to give a special feature for the otherwise relaxed look.

Diesel Black Gold | 2016 Collection

Diesel Black Gold presented a casual yet luxurious collection with rich shades of blue, carefully crafted patchwork and additions of lace and studs for an upgraded, slightly more deluxe denim daily look.


For an off-runway denim look fashion powerhouse TOPSHOP delivered an array of outfits that are all about innovative combinations: layers upon layers of denim in different shades and textures.

Versus Versace | SS 16

His and hers; Versus Versace showcased multiple denim ensembles that relied on the versatility of the material and operated on its universal appeal. The use of print on denim provided a fresh twist for 2016 denim trends.

Daryl Kerrigan for Madewell

Daryl Kerrigan created an 18-piece capsule collection with Madewell focused on denim. The collection launched at New York Fashion Week and was made available for purchase on February 8th. The denim collection leans towards a 1970s direction with its a-line tailoring and great fits. (Vogue, 2016)

Commenting on the versatility of denim jeans, French fashion connoisseur Yves Saint-Laurent comments;

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” -Yves Saint-Laurent

Written by Riina Rintanen

Edited by Christina Wright