We live in a world where no idea is too big. The technology we are surrounded with, ensures no vision is out of reach. Technology brands are constantly trying to push the boundaries of what is possible and expand their dominance in todays society. Increasingly becoming an influential presence in the fashion industry.
The big indication that technology had found its way into the fashion arena was in 2016, when the Met Gala dedicated its theme to “Fashion in an Age of Technology”. We are in a new age where fashion and technology are merging together.
Apple’s Watch was the revolutionary product that set the cogs turning. It marked the start of a new breed of watches (smartwatches), and with it, set a path into the fashion world for tech giants to follow. Gone are the days where you just had to choose which watch style suited you best. Now there are a host of features to take into account. Watches can come equipped with GPS, voice search, fitness trackers; the options are truly endless.
Since then, fashion has been infused with technology. Nike developed self lacing trainers (sneakers), dubbed the HyperAdapt 1.0. Nike has said one of the reasons for developing the trainers was because athletes would complain their shoe laces frequently untied during vigorous workouts. This technology eliminates the problem and makes putting trainers on a whole lot easier. When the wearer puts the trainer on, it activates sensors in the sole and the laces tighten. The system is powered by a rechargeable battery with a lifetime of approximately 2 weeks between charges. An LED inside the sole lights up when the laces are tightening and also signifies when the battery is low.
An exciting development in the pipeline is a collaboration between Google and Levi’s. Levi’s first interactive Trucker Jacket is due out this fall. Made possible by Google’s Project Jacquard, the jacket has conductive fibres woven into its fabric. The left cuff of the jacket becomes your phone’s user interface, allowing you to stay connected without reaching for your mobile. Get directions or listen to Spotify with a touch of a sleeve.
Tech giants show no sign of slowing down in their quest to blend together their technology insights with fashion. As they continue to bring their ideas and a breath of fresh air to the industry, there is no doubt that a major breakthrough is on the horizon.
Written by Patricia Mitchell
Edited by Sonia Wan
References E.Alvarez (2017) Engadget [Online] Available at https://www.engadget.com/2017/05/23/the-future-of-fashion-and-technology/ [Accessed 06/06/17] N.Statt (2017) The Verge [The Verge] Available https://www.theverge.com/2017/3/12/14899468/google-levis-project-jacquard-jacket-hands-on-sxsw-2017 [Accessed 06/06/17]
E.Alvarez (2017) Engadget [Online] Available at https://www.engadget.com/2017/05/23/the-future-of-fashion-and-technology/ [Accessed 06/06/17]
N.Statt (2017) The Verge [The Verge] Available https://www.theverge.com/2017/3/12/14899468/google-levis-project-jacquard-jacket-hands-on-sxsw-2017 [Accessed 06/06/17]