Trends come and go, and currently we are seeing a rise in the statement bag. Yet, LINDASIETO, a contemporary bag label founded in Budapest, holds a different interpretation to accessory and individuality. Born and raised in Hungary, founder and designer Linda Sieto refuses to simply follow seasonal trends, but infuses her personal attitudes and emotions into every design.

Alternate Angles Collection | Photography courtesy of LINDASIETO

Alternate Angles Collection | Photography courtesy of LINDASIETO

Accessories should be versatile enough to stand out and hide at the same time; this is the belief Sieto firmly adheres to. Her bags do not overpower outfits by having vibrant prints or fancy materials. Rather, they add graphic points to bring out the whole look of the wearer, by offering delicate details hand-glazed with meticulous care.

Raw & Lucid Collection | Photography courtesy of LINDASIETO

Elegance and edginess, harmony and irregularity, they are polar opposites that do not seem to go well with one another. However, bags from LINDASIETO are magically merging these opposites. High-quality Italian bovine leathers gives the bags class, while the addition of distinctive slashes in “strategic directions” adds a layer of toughness. And Sieto chooses to showcase the unique personality of each handbag through intricate details, retaining individuality without being purely conspicuous.

“I wish my products could give room to their users for stylistic interpretation, through a combination of elegant and edgier elements and materials.”

Linda Sieto, 2017.

Soft Edge Collection I | Photography courtesy of LINDASIETO

Soft Edge Collection II | Photography courtesy of LINDASIETO

The brand’s philosophy roots in the childhood of the designer. The hometown of Sieto is a valley surrounded by beautiful mountains, yet covered by smog from factories. The romantic scenery combined with the declining industrial aura nurtures the duality of Sieto’s designs. Growing up in a concrete panel building typical in the Hungarian Communist era, with everyone holding identical sets of belongings, Sieto finds security in uniformity. But at the same time, she longs for something that tells a story that set apart from others.

Soft Edge Collection II | Photography courtesy of LINDASIETO

Alternate Angles Collection | Photography courtesy of LINDASIETO

Her SS17 collection, “17 Alternate Angles” is a brilliant manifestation of the brand’s philosophy. Told by Sieto, the collection is inspired by the simultaneous existence of different viewpoints. She wanted to design bags with a defined, but also approachable character, which allows the wearers to interpret the use of the accessory according to their own individual style. Being able to suit multiple looks, the bags are also able to stand the test of “seasons”. LINDASIETO does not make a statement, but finds a neutral ground that allows several interpretations.

Extreme Slashed Mini Bag | Photography courtesy of LINDASIETO

The Extreme Slashed Mini Bag, introduced in the SS17 collection, is the talented designer’s current personal favourite. Multiple rows of slashes, extending from the main flap, not only turn the ordinary into the extraordinary, but also provides an alternative handle to carry the bag along. “Destructing” the main flap, the Extreme Slashed Mini Bag is also creating a new possibility: a new interpretation to wearing a cross-body bag. Sieto’s designs never disappoint to produce a mysterious and sophisticated aura that sets one apart in a subtle way.

“I also like how the angles are misbehaving, diverting from parallelism.”

Linda Sieto, 2017.

Soft Edge Collection Part I | Photography by LINDASIETO

Having slashed clutches as the brand’s signature, Sieto finds creating different cuts, and bringing new shapes into life exciting. Hoping to evoke a different visual experience through her handbag designs. HausMag is prepared to be awestruck by Sieto’s new collection that would once again display exceptional details, honouring the individuality of women.

 

HausMag had the pleasure to interview the designer. With special thanks to Linda Sieto for her inspiring viewpoints and press materials.