Having been born and raised in a city that never sleeps, full of sensations such as Thailand, Bangkok – Milin Yuvacharuskul was strongly influenced and inspired by the designs and success stories of Thai designers. This became the main reason for which she decided to pursue a career in fashion herself. Graduating from Central Saint Martins in London, Milin was guided into a fashion career path, which lead her to a great opportunity to intern with Jill Stuart and participate in NYFW; an opportunity she had only dreamt of.
In a world congested with designers, Milin refused to conform. She worked intently with her team from brainstorming ideas together, to dedicatedly putting their hearts in every garment, to bring it to life. Her brand thrives on originality to reach it’s goal niche. “My ideas never stopped wandering. For years even after I graduated, I have been practicing skills through drawing and textile printing from the beginning to the end of processing it, because I believe that one should not stop learning for what he/she is passionate about. ” (Yuvacharuskul, 2016)
Milin’s AW/16/17 design concept originated from the combination of feminine charm, elegance, and strength. Her “Heroine” AW/16/17 is inspired by world famous heroines such as Helen of Troy, Cleopatra, also Roman Warriors. Milin says, “I was inspired by my own personal obsession through the world history of ‘heroine’. The collection is representing a strong enchantment to woman’s uniqueness, power, and inner vitality. ” As described by Milin, a Milin woman has a strong sense of fashion that shows her individual strength; her garments represent her powerful spirit, showing her confident inner-self. A woman’s outfit always speaks of her personality, even when she remains quiet.
“For me, this collection is seductive, timeless, and unique. Like Makeda, Queen of Sheba once said ‘I am not a woman but the world.'”
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Heroine Collection | Courtesy of Milin Yuvacharuskul
Milin works strongly on having an online presence and insists on keeping it strong to reinforce her brand and what it offers to the target market. Social media is now the most direct and measurable tool for the communication with Milin fans. As Thai designers continue to wow the world fashion stage, HausMag cannot wait to see what Milin does next.
“I love what I do and do what I love”
Written by Mae Ragab
Edited by Sonia Wan