With Paris Fashion Week is coming to a close, renowned fashion houses have brought forth their latest collections. This SS17 also gave way to a number of emerging fashion designers, who will surely pave the future of fashion. Fashion Farm Foundation (FFF), a non-profit organisation focusses on uniting local fashion designers, cultural practitioners and all around creatives to foster collaboration. This PFW, FFF led three Hong Kong based designer brands to present their SS17 collections to the international stage.

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

ID SS17 Backstage | Photography by Anna Palermo | Courtesy of FFF

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

INJURY SS17 Backstage | Photography by Anna Palermo | Courtesy of FFF

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

FFIXXED STUDIOS SS17 Backstage | Photography by Anna Palermo | Courtesy of FFF

Taking place in the Université Paris Descartes, the brands, FIXED STUDIOS, id, and INJURY, displayed their nicely juxtaposed modern collections, against a historical setting. Casting the designers in the limelight, many from the fashion industry elite attended the show. Including fashion stylist Tianyo Ma, L’OFFICIEL Italy Editor Gianluca Cantaro and WWD Fashion Editor Katya Foreman were present.

FFF HKFG_SS17_ INJURY (15)

INJURY SS17 Finale | Photography by Anna Palermo | Courtesy of FFF

FFIXXED STUDIOS is the brain child of designers Kain Picken and Fiona Lau. The brand began in Hong Kong and Shenzhen in 2010, with the brand philosophy to explore different approaches to construction, as opposed to following mass trends. FFIXXED’s SS17 most certainly reflected the connotations of it’s name. Ties and straps wrapped haphazardly around plimsoles and slippers gave the impression of bandages. The collection featured carefully tailored shirts, paired with D-Ring construction belts randomly strapped over, and neat dresses were pulled into odd shapes from the same construction straps – portraying a D.I.Y aesthetic. Some shirts were left unbuttoned, contrasting the prim and proper tailored jackets. The models were “fixed”, but not completely. At FFIXXED STUDIOS this season, it was all about contrasts.

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FFIXXED STUDIOS SS17  | Photography by Anna Palermo | Courtesy of FFF 

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

FFIXXED STUDIOS SS17 | Photography by Anna Palermo | Courtesy of FFF

FFF HKFG SS17_FFIXXED STUDIOS Designers

Kain Picken and Fiona Lau | Photography by Anna Palermo | Courtesy of FFF

Leading the youth revolution is INJURY. The menswear and womenswear brand was founded in 2004 by Eugene Leung in Sydney, Australia. “When you are being cut and sewn. you are in a situation of INJURY” (FFF, 2016), similar to the brand’s approach to design, where garments are deconstructed and reconstructed, infused with the young and edgy spirit of INJURY. The opening look of their Paris runway exhibited this mood – a model clad in a graphic-print leotard and hoodie strutted down the catwalk in knee-high boots, “I am Freedom” painted across her forehead in Chinese. Their SS17 collection appeared to have come straight from Formula 1, featuring motorcycle pants details, primary colours, leather jumpsuits,  and a glaring silver material, reminiscent of fire safety blankets. In combination, proving to be a sense-shocking show.

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INJURY SS17  | Photography by Anna Palermo | Courtesy of FFF

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

INJURY SS17 | Photography by Anna Palermo | Courtesy of FFF

FFF HKFG SS17_ INJURY Designer

Eugene Leung and Dan Tse | Photography by Anna Palermo | Courtesy of FFF

Joining FFF’s “Fashion Guerilla” showroom for the first time, is id (formerly known as J.E.W.D). ‘id’  stands for the preservation of unnoticed beauty, and to remind us to live in constant balance between opposing forces of the dark and light, feminine and masculine. Designers Julio Ng and Cyrus Wong brought a troop of disheveled beauties to the Parisian runway. The models had just been through a fight – wet hair, red eyes, unravelling knits, and distorted silhouettes characterise their SS17 collection. Leaning towards a neutral palette but highlighted by bright orange, the collection played with relaxed shapes and skin-tight netted knit.

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ID SS17  | Photography by Anna Palermo | Courtesy of FFF

FFF Hong Kong Designers Ready to Wear Spring Summer 2017 Collection Paris Fashion Week NYTCREDIT: Anna Palermo / NOWFASHION

ID SS17 | Photography by Anna Palermo | Courtesy of FFF

FFF HKFG_SS17_ ID Designers

Julius Ng and Cyrus Wong | Photography by Anna Palermo | Courtesy of FFF

Overall the FFF show was just a appetiser for what the emerging talent of Hong Kong have to offer. It’s electric, contemporary, and the kind of clothing that would ignite energy through your veins. Ten other Hong Kong brands joined FFF for their WOMAN Paris Showroom, of which included: FFIXXED STUDIOS, id, INJURY, Berayah, HANG, KENAXLEUNG, Matter Matters, MODEMENT, Novel Fineries and Vanessa Tao. HausMag will be waiting, to see what exciting things they produce next.

With special thanks to Fashion Farm Foundation for press materials.