Stella McCartney has launched its first ever menswear line and simultaneously, the mini fashion film ‘The Uncanny Valley’ in collaboration with Philippa Price. Bringing the SS2017 collections to life, the film plays with the theme of androgyny. Designer Stella McCartney, with acute business mind and unique artistic aesthetics, has also announced the brand is going to invite artists to reinterpret collections which will compose ‘#StellaBy’ series.
Featuring the latest resort and men’s collections, audiences can discover how Stella McCartney’s high fashion aligns with the scientific geek in the 3-minute clip. Chic denim, golden textures, animal patterns, and red clay tones are presented under the vast desert background. Snow white Falabella, dots and stripes melt in the bizarreness and quirkiness of The Clown Motel. Cream colored landscape prints, and high platform shoes shot in the graveyard produce a peculiar out-of-this-world set.
Not only does the overall weird and wonderful pitch that distinguishes this fashion film among others, the belief of sexual fluidity also strengthens the film’s appeal. Increasingly, we see a shift towards diversity within the industry and society. The male model is dressed in womenswear, while the female model is in menswear. This fantastic switch is styled effortlessly, showing absolutely no slightness of unnaturalness.
Statement pieces are not only the main focus of this film. The genderless message portrayed by the confident pair pulling off different sex collections allows us to see the potential of Stella’s clothes. When asked to define the Stella woman and Stella Man, Philippa Price, the director of ‘The Uncanny Valley’, said:
‘Quirky, confident and totally unafraid to be themselves!’
With political concepts being at the front of past seasons, such as Dior‘s ‘We Should All Be Feminists’ shirt, to more unisex and androgynous collections fighting for sexual equality – social diversity is becoming less of just a fashion reverie. No sex should be defined and judged, simply by how he or she is dressed.