Coming from an innovative, avant-garde approach, Christian Dior’s artistic director, Maria Grazia Chiuri, takes the wheel and drives the brand’s Cruise 2018 collection to the West. The Resort season has begun,showcasing the biggest and most successful global luxury brands’ large-scaled runway productions around the world. 

Christian Dior Cruise 2018⎮ Photograph courtesy of WWD

Dior’s Cruise 2018 encompasses bold patterns that draws inspiration from mystical Native American iconography, many of which are images of wildlife, imprinted, etched or embroidered onto the textiles. The patterns are inclusive of styles inspired by Palaeolithic cave drawings of horses, hunters and bisons, some of which pays homage to Georgia O’Keeffe’s painterly style. We see a multitude of cuts and textures, ranging from feminine chiffon dresses, to comfy patterned shawls, to chicly defined blazers. Each model’s accessories are also customized to the collection’s theme — an embroidered cowboy top-hat as a finishing touch to runway show’s Western styled aesthetics.

Christian Dior Cruise 2018⎮ Photograph courtesy of Rob Latour

Apart from the collection itself, the highlight of the runway show is the venue that perfectly ties the fashion pieces together. It was situated near the Los Angeles suburbs in Simi Hills, Calabasa, spanning across nearly 3,000 acres.

“You think L.A. and you think Hollywood, Oscars, the red carpet, but honestly I feel people love this place because you feel in contact with the natural elements.”

– Maria Grazia Chiuri

Christian Dior Cruise 2018⎮ Photograph courtesy of Rich Fury

Unlike conventional fashion events that are set indoors, featuring highly tech-savvy decor and mechanics, Dior’s Cruise 2018 brings everything back to their origins — nature. Audiences, models and designers are placed in a rural and rather primordial setting. Much of the set was also intentionally customized to merge into its natural environment, with large tents arranged in a circle, bonfires, and trailers serving as full-service bars, coordinating all necessary elements from a fashion scene in a way that seamlessly matches the overarching theme. The show also successfully advertised Dior’s “Sauvage” fragrance with two hot-air balloons as background decor for the runway show.

Chiuri also inputs her personal interests into the collection, from a feministic standpoint, by establishing pieces that allow women to define themselves and their style. The modest and versatile silhouettes appeals to women who may dissect these outfits, mix and match, and transform them into contemporary streetwear.

Many thanks to Christian Dior and the referenced sites and photographers for press materials.

”References”

Wilson, E, (2017), Dior Heads to the L.A. Desert for Its 2018 Cruise Collection, Available at http://www.instyle.com/fashion/runway/dior-resort-cruise-2018-collection [Accessed 05/16/2017]

Phelps, N, (2017), Christian Dior Resort 2018, Available at http://www.vogue.com/fashion-shows/resort-2018/christian-dior [Accessed 04/25/2017]

Iredale, J, (2017), Dior Cruise 2018, Available at http://wwd.com/runway/resort-2018/los-angeles/christian-dior/review/ [Accessed 04/25/2017]

Medina, M (2017), California Love: Dior Cruise 2018, Available at http://wwd.com/fashion-news/fashion-features/california-love-dior-cruise-10885843/ [Accessed 04/25/2017]