Fashion inspiration is a common query by journalists, as it can show the spirit of the collection. Though inspiration, everything from life can be expressed. For example, Moschino’s SS17 show presented a vibrant vintage aesthetic, inspired by childhood paper dolls. Celine’s newest collection originated from the works of artist Yves Klien. Jil Sander put the 80s Power Suit Look back to the modern runway. This season, Sarah Burton, Creative Director of Alexander McQueen, satisfied every designer’s urge to travel by sending the entire design team to the Scottish Highlands. Sarah made a trip to the Shetland Islands and brought back a wealth of inspiration to inform the amazing fashion show staged in Paris; mixed with tradition elements and a masculine edge.

The messy layout of colorful hand-sewn rugs on the runway imitated the Scottish landform and gifted this collection with symbolic meaning and blessing. With the sound of waves and mystical background music, the first looks of the collection were inspired by the gossamer fine Shetland Lace worn by locals for centuries. Deconstructed with leather and jingling bells, the landscape of a different, modernised Highland unfolded upon the runway.

Alexander McQueen SS17 | Photography by Kim Weston Arnold for Vogue

In addition, the patterns of this collection all originated from indigenous Scottish flora and fauna. Fairisle knitting with rich colors was applied on the panelled dresses. Aside from the leather and tiny metal bells, embroidered laces and cuts, defining the waist line embraced the mature, deconstructed designs of the McQueen brand.

Alexander McQueen SS17 | Photography by Kim Weston Arnold for Vogue

Exotic elements like Celtic paisley, frayed edges, fishnet knits could be seen both on oversized or skin-tight dresses, trousers and tops. Intricate craftsmanship and an abundance of emotions were poured into every piece. All these formed into the highlights of this collection when the final looks came out.

Alexander McQueen SS17 | Photography by Kim Weston Arnold for Vogue

The long sleeves embroidered with silver crashing waves and the voluminous tails of the finale dresses transported the audience to the Shetlands; where romance lives, and dreams are filled with songs of eternal power. The tulle dresses featured shipwrecks and sea creatures made the models appear as mermaids. Scottish traditions, romantic imagination and brand heritage were fused so closely and perfectly in McQueen Spring Summer 2017.

Alexander McQueen SS17 | Photography by Kim Weston Arnold for Vogue

“The show was a beautiful spectacle.”

–Suzy Menkes

Deconstruction has been a occurring trend in many collections this Spring Summer 2017. Brands such as ETRO, Gucci, topshop, Louis Vuitton, Fendi, Chloe have included this timeless theme. Although re-used time and time again, to master Deconstruction and convey messages with other elements at the same time is still an art in itself. The masterpieces of McQueen this season has yet again, inspired a new generation of young designers.


Written by Olivia Deng

Edited by Sonia Wan

Imagery courtesy of McQueen and Vogue

Menkes S. 2017. #Suzy PFW Empowering Handwork: Alexander McQueen And Rahul Mishra. Available at: