A nation once dubbed as the “U.S. tourist playground” of the 1950s, frozen in time for over five decades – Cuba is opening their exotic gates once again.

The renowned “crown jewel of the American Mob’s underworld empire” once attracted an average 200,000 Americans annually, bringing with it Hollywoods Golden Era. (Daily Mail, 2015)  The regions fierce exoticism and exuberant colours ignited significant allure as the country flourished and fast became the  “Paris of the Caribbean.” (The Daily Mail, 2015)

Havana | Architecture | Colour Palette

As the rich and famous basked in the countries radiant culture, an aura of romanticism emerged inspiring authors such as Ernest Hemingway to document their cultural references. The renowned master wordsmith, formed the backdrop for an abundance of his novels, particularly ‘The Old Man and the Sea.”  Adored by the Cuban people, the rambunctious writer became known as “Ernesto” whilst the farm he lived in became a pilgrimage in the 1950s for Hollywood’s rich and fashionable. (NY Times, 2015)

Whilst the Hemingway spirit still encompasses the tropical Island, the current diplomatic situation has given it a timely edge. As the estimated 11.2 million people retain their occupied designer imagination, the fashion world fashion is tasked with channelling the Islands frozen zeitgeist.

Duchess Dior |  “Cuba Libre” Cindy Bruna for Madame Figaro France July 2015

Rich with vibrant exuberance and an encompassed allure of great mystery, the tropical architecture is set to impact the garment industry. With the French magazine Madame Figaro delivering the latin essence of the tropics to their popular publication. The supplementary editorial to the Saturday edition of Le Figaro showcases an array of clean lines amplified by Cuban bold graphic prints.

With the dedicated colours and a strong rustic essence feeding the concept of a forbidden island,  the Cuban influence is poised to hit the runways for the first time.

Duchess Dior |  “Cuba Libre” Cindy Bruna for Madame Figaro France July 2015 | Cuban Tiles

Drawing inspiration from the rustic colonial architecture the “Old Havana” style set to evolve as one of the biggest emerging macro trends of 2017. Featuring elements of organic abstraction, the countries bold prints are set to flourish over the runways with an enhanced bohemian twist. The countries colourful vibes reflect a strong sense of the islands heritage, bringing a raw sense of nostalgia to the fashion world.

Donatella Versace | Spring/Summer 2015 Menswear | Photography by Credit Jacopo Raule/Getty Images

Adopting sorbet shades of pink, with elements of oceanic blue and sandy yellows, Donatella Versace’s spring/summer 2015 men’s collection signified all tones of Cuba. The renowned white jeans embroidered in gold palm leaves accompanied by lace-like inserts made strong reference to Havana architecture and street style.

Temperley London| SPRING 2016 READY-TO-WEAR

Ripe with radiant colour, pastel streets and an authentic 1950s feel, the Spring 2016 ready-to-wear collection by Temperly London creates the perfect combination of timely and captivating allure. Adopting heavy embroidery with a crisp white or navy backdrop, the collection features a variety of relaxed silhouettes and tailored looks, shared in a languorous tropical tone.  (Vogue, 2015)


Chanel | Havana

With the tropical background and timely allure, fashion mastermind Karl Lagerfeld will deliver his Chanel‘s Resort 2017 show in Havana on May 3, 2016.  Delivering the premier couture show on Cuban soil, the world awaits with anticipation to review how Lagerfeld will transform Cuba’s signature style into a global trend. (Vogue, 2015)

While designers are keen to explore the exotic flavours swept under the radar since the 1950s, it’s apparent the tropical destination hosts an un-earthed enchanting unique style. As the Islands gates open to the world, it’s only a short matter of time before fresh designer talent emerges with bounds of creativity securing Cuba’s position as one of the biggest trends of 2017.


Daily Mail (2015) Mob rule, Lucky Luciano’s luxury hideout and the casinos loved by Hollywood: How you can STILL experience the glamour of Havana’s heyday

Read more: http://www.dailymail.co.uk/travel/travel_news/article-2991372/Mob-rule-Lucky-Luciano-s-luxury-hideout-casinos-loved-Hollywood-experience-glamour-Havana-s-heyday.html#ixzz3z4wcnfuX

Follow us: @MailOnline on Twitter | DailyMail on Facebook [Online] Available at http://Ww.dailymail.co.uk/travel/travel_news/article-2991372/Mob-rule-Lucky-Luciano-s-luxury-hideout-casinos-loved-Hollywood-experience-glamour-Havana-s-heyday.html [Accessed 2016]

Fashionista (2015) CHANEL WILL PRESENT ITS CRUISE 2017 COLLECTION IN HAVANA, CUBA [Online] Available at http://Http://fashionista.com/2015/10/chanel-cruise-cuba-2017 [Accessed 2015]

Vogue (2016) SPRING 2016 READY-TO-WEAR

Temperley London [Online] Available at http://Ww.vogue.com/fashion-shows/spring-2016-ready-to-wear/temperley-london

Temperley London


Temperley London


Temperley London

[Accessed 2015]