These days, we see a trend of vintage nostalgia, revolving around a throwback fascination. With even a day of the week attributed to it (throwback Thursdays) in social media campaigns, of course the fashion industry has not escaped the clutches of this craze. Nostalgia is ruling the runway with designers such as Tommy Hilfiger finding inspiration from the earlier decades. Their SS17 collection played on the brand’s iconic 90s sportswear, all-American denim, and old Western embellishments and boho handiwork.
Tommy Hilfiger SS17 Runway | Photography courtesy of Vogue
One brand particularly committed to capturing the essence of the past is Levi’s. Since 1999, the Levi’s Vintage Clothing collection has been telling the story of their history by resurrecting authentic replicas from past lines.
This year marks 50 years since the milestone summer of 1967, the Summer of Love – where the style worn on the streets mirrored the boundless spirit of the counterculture movement happening on the West Coast. San Francisco was lit up with American’s from across the continent joining in the rebuttal against common conventions and the pursuit of cultural change. With their intoxicating energy and fearless attitude, came the rise of psychedelic colours and striking patterns, sending shockwaves through the monotonous style dominating the time.
Levi’s Vintage Clothing has dedicated its SS17 collection to celebrating the anniversary. Named “Forever Changes”, Levi’s have delved into their archives to give us a glimpse into the time that revolutionised a generation and left a legacy which filters through society, to this day. The collection showcases some of the key pieces influencing the era. The Shorthorn Fringe Jacket, the 551Z jeans covered in peace signs and the 1967 Crazy Legs pant, all take centre stage this season, transporting us back to a pivotal time in our history.
This vintage inspired, throwback trend is predicted to remain for the course of 2017, and further into 2018, judging from the latest Resort 18 collections. Brands such as Coach, Christian Dior, and Louis Vuitton have released collections featuring Western influence, and we’re excited to see who reinvents this trend next.
Written by Patricia Mitchell
Edited by Sonia WanReferences
Levi’s Vintage Clothing [Online] Levi’s. Available at: http://www.levi.com/GB/en_GB/features/levis-vintage-clothing [Assessed 22 May 2017]
Samaniego, D (2017) Levi’s Vintage Clothing Gets Groovy For “Summer of Love” Collection [Online] Unzipped. Available at: http://levistrauss.com/unzipped-blog/2017/04/levis-vintage-clothing-gets-groovy-summer-love-collection/ [Assessed 22 May 2017]