When all a little girl seeks to accomplish, is to travel the world to collect distinguished apparels, this young girl will indeed grow up to have an incredible eye for fashion. Susie Wallace, owner, and founder of Willow and Huxley, is that girl. A qualified chartered accountant and interior designer before founding the Willow and Huxley, Wallace drew on a range of skills for business and design to open her boutique, that finds that perfect outfit for her customers.
Willow and Huxley | Courtesy of Willow and Huxley
Wallace spoke with HausMag, and explained how to stay fashion forward and on trend, with her secret behind shopping and selecting the right items; “I encourage customers to buy special pieces that can be utilised for many different social events. I love to buy something that can be dressed up or down with suitable accessories. You can then get value for money from any purchase. I think our store’s ethos is that we want our customers to invest in pieces that they will love forever.”
” I encourage my team to seek out new brands and ideas and bring them into the store so that we can maintain our position in the local market as a front runner for unique and on trend pieces. “
The team works hard on maximising their business acumen and improving their strength as a company from within. They acquire a keen eye that draws on each individual’s style & creativeness.
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Zulu & Zephyr available at Willow and Huxley | Courtesy of Willow and Huxley
Willow and Huxley is not another boutique that you walk into, and then walk out of – it adds the right proposition to your wardrobe to boost your confidence the next time you stand in front of the mirror. ” I want our customers to come in and lose a few hours shopping with friendly staff that are always willing to offer advice and encouragement to help us all become more confident individuals, ready to take on the adventures of everyday life.” Susie explained. Willow and Huxley thrives to be the first choice for all customers and visitors to Singapore when looking for a brilliant shopping experience.
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Lavish Alice available at Willow and Huxley | Courtesy of Willow and Huxley
The boutique’s selection is far from minimalist. Their colours are vibrant and their love for prints is remarkable. Willow and Huxley have private in store styling sessions, making your life easier one outfit at a time. The store offers a variety of accessories, clothing and footwear that are unique pieces that will magically change your wardrobe.
Timber flooring, stylised geometric wallpaper, floral fabrics and comfy wingback chairs; the stores’ interior design reflects both the local heritage of the area. Located in the historic Telok Ayer precinct, Willow and Huxley are a one of a kind boutique, in the marketplace.
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Bariano & Lumier available at Willow and Huxley | Courtesy of Willow and Huxley
Not only do they offer a range of services such as personal styling, complimentary tailoring and private shopping events designed to make their customers feel special – they also offer a range of products from international brands alongside local front runners, for men and women. Providing a range of apparel that suits the local tropical climate as well as local trends. “Our customers are seeking something unique, something that stands out from the High Street stores that dominate the shopping malls of Singapore. Our expat customers love it when they can source something from their favourite brand from their home country.” ( Wallace, 2016)
Designers at Willow and Huxley offer something outstanding and unique that fits their customers in terms of style, climate and budget. Brands available exclusively at Willow and Huxley, from all around the world, six different countries; Baum und Pferdgarten, Bec & Bridge, Blaque Label, and Boys & Arrows.
“Our customers are always at the forefront of our mind.”
With special thanks to Susie Wallace for her personal comments and press materials.
Visit Willow and Huxley at 20 Amoy St, Singapore.
Written by Mae Ragab
Edited by Sonia Wan